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“双十一”内乡电商再创佳绩

内乡政府门户网站  connectiontohealing.com   2020-11-15 09:09:05   来源:秒速pk10

  又是一年“双十一”电商购物狂欢节,天猫传来了单日2684亿的佳绩,成为我国新消费的又一里程碑。京东传来了2044亿的捷报,苏宁易购、拼多多也分别成交百亿、千亿的销售额。新消费深刻重构了人、货、场,驱动了前所未有的商业数字化变革。这样的变革,发掘了商业新人口,创造了商业新供给,带来了商业新行为。内乡电商企业们也快速适应了多元化供给、内容化社区化的消费场景,调动了更多来自下沉市场消费者的参与,他们变着“花样”地将互联网平台与特色产业嫁接,将“自家货”卖到全国、卖向世界,在“双十一”活动中也是再创佳绩。

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  据初步统计,内乡自启动“双十一”活动以来,通过京东、天猫、拼多多、快手、抖音等平台进行多平台、多渠道的网销,总销售金额达到3740万元,仅“双十一”单日就突破2000万元,同比增长37%;我县电商孵化园入驻电商企业当日销售额就接近1000万元,园区快递共发出快递5万多单、物流货物5吨。主要产品覆盖范围也越来越广,不仅热销紫薯、红薯、猕猴桃、石榴、柑橘、花茶、板栗、艾草、山珍、香油、粉丝等农产品,还带动了传统产业的“触网升级”,产品涉及到了传统企业的地毯、石材、服装、玉器、美妆、灯饰等多众多工业品领域。其中农产品网络零售额达到240多万元,同比增长41%。单艾堂电商销售艾草制品6730单,销售额达到110万元;桔子电商网销艾草制品8000件,销售额达到20多万元;果雪语电商销售猕猴桃、紫薯、红薯等农产品5800单,销售额达到15万元。芳美电商网销美妆、彩妆等化妆品1.8万单;河南聚爱数字科技有限公司当天成交量达到2475单,销售额达到121.7万。

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